Shopify Statistics — Stores, Revenue & Trends (2023)

Established in 2006, Shopify is a one-stop solution that assists digital sellers in starting, running, and growing their online stores. It is specifically designed for anyone who owns or wants to own an eCommerce business.

Shopify has generated over $700 billion in sales since its inception.

Currently (As of Q2 2023), Shopify’s total revenue stands at $3.20 billion, and its market share is 25% of the global e-commerce platform market.

Experts predict that Shopify merchants will have over 700 million customers to cater in 2023.

Bonus: Here’s a quick read on What is Shopify and how it works.

We will uncover all about Shopify in this statistical guide through numbers. We have included everything from users, and revenue, to the platform’s trends. Let us take you right to it.

Shopify Statistics 2023 (Top Picks)

This infographic has all the top picks from the complete article of Shopify Statistics.

This section highlights the top statistics that every marketer or vendor should know about Shopify.

Over 4.36 million websites are currently using Shopify. Shopify has registered a revenue of $3.202 billion in the first two quarters of 2023. Additionally, Shopify registered a Gross Merchandise Volume of $104.6 billion, Monthly Recurring Revenue of $255 million during the same period. Shopify is used in over 175 countries globally. Around 62% of Shopify stores are based in the United States. Shopify merchants will have over 700 million buyers this year. Shopify’s Custom Theme is the most used Shopify theme of all time with 12,752 stores using it currently. Over 8000 applications are available in the Shopify app store to assist businesses in customizing their stores. Last year Shopify processed $79.5 billion in order value. Shopify’s market cap as of August 2023 is $75.42 billion. Shopify has a workforce of more than 7,000 people. The Shopify Theme Store offers over 100 free and premium themes.

Shopify Store Statistics

Shopify is used by 4.36 million online stores. Here, we are talking about the stores that are live on the Internet. If we take a look at the total number of websites that have used Shopify to date, then the number is 6.95 million.

Around 62% of domains are enrolled under Shopify in the USA, followed by the United Kingdom and Australia.

Infographic showing nations with the most number of Shopify stores in 2023.

This table shows the Nations with the most number of Shopify stores:

Country Online Businesses United States of America 2,698,604 The United Kingdom 191,982 Australia 138707 Brazil 127,247 Germany 111,061 Canada 103,795 .co websites 75,667 France 59,516 India 47,939 Netherlands 43,458 Italy 40,207 Japan 25,498

Source: BuiltWith

Shopify Plus Store Statistics

Launched in 2014, Shopify Plus provides rapidly growing businesses with a personalized application framework at a low cost in terms of time, money, and innovation.

Shopify plus’ cost-effective, potent platform serves millions of enterprises globally, from startups to Fortune 500.

There are 32,181 Shopify Plus stores across 175 countries as of 2023.

The United States has the most Shopify Plus stores (18,767 stores).

Shopify Plus is more commonly used by retailers in the United Kingdom.

Country Share of Shopify + Stores USA 59% UK 6.13% AU 5.88% CA 5.69% Infographic showing nations with the most number of Shopify plus stores in 2023.

Here is the overview of Shopify Plus Stores by Nation:

Country Number of Shopify Plus Stores United States 18,767 United Kingdom 2,161 Australia 1,972 Canada 1,847 Germany 738 France 721 Japan 322 Denmark 314 Netherlands 307 India 295

Source: BuiltWith

Shopify Merchant Statistics

Shopify has merchants in 175 nations.

With a count of 875,000, the U.S.A. accounts for 50% of the total Shopify merchants currently.

Infographic showing world regions with the most share of Shopify merchants in 2023.

Here is a table showing the share of Shopify merchants by region:

Region Share of Shopify Merchants U.S.A. 50% Europe, Middle East & Africa 25% Asia Pacific & China 15% Canada 6% Latin America 4%

Here is a table showing the number of Shopify merchants in different world regions:

Region Share of Shopify Merchants U.S.A. 875,000 Europe, Middle East & Africa 437,282 Asia Pacific & China 262,460 Canada 105,136 Latin America 70,111

Shopify Customer Statistics

It is predicted that Shopify merchants will have over 700 million customers in 2023.

Nearly 649 million people made a purchase from a Shopify store in 2022 alone.

For an idea, there are 2.14 billion people shopping online as of 2023.

Infographic showing the number of Shopify customers over the years.

Here is the complete overview of Shopify customers over the years:

Year Buyers 2014 28 million 2015 57 million 2016 100 million 2017 163 million 2018 216 million 2019 300 million 2020 457 million 2021 572 million 2022 649 million 2023 (Predicted) 700 million

Shopify GMV (Gross Merchandise Volume)

Shopify’s gross merchandise volume is $104.6 billion as of the first two quarters of 2023.

Shopify’s GMV was $197.3 billion in complete 2022.

Infographic showing Shopify's GMV (Gross Merchandise Volume)

Here is the overview of Shopify’s GMV over the years:

Year Shopify GMV 2012 $707.4 Million 2013 $1.62 Billion 2014 $3.76 Billion 2015 $7.7 Billion 2016 $15.37 Billion 2017 $26.32 Billion 2018 $41.1 Billion 2019 $61.14 Billion 2020 $119.58 Billion 2021 $175.4 Billion 2022 $197.3 Billion 2023 (As of Q2) $104.6 Billion

Shopify Financial Statistics (For The 1st Quarter of 2023)

Shopify’s revenue increased by 25% yoy to $1.5 billion in the first quarter of 2023. Shopify’s Monthly Recurring Revenue is $116 million, which is up by 10% compared to the subsequent year. Subscription Solutions revenue increased by 11% year on year to $382 million. Merchant Solution’s revenue increased by 31% to $1.1 billion. Gross profit dollars increased by 12% year on year to $717 million. The operating loss for the first quarter of 2023 was $193 million. Shopify had $4.9 billion in cash, cash equivalents, and marketable securities as of March 31st 2023.

Shopify Financial Statistics (For The 2nd Quarter of 2023)

Shopify’s revenue increased by 31% yoy to $1.7 billion in the second quarter of 2023. Shopify’s Monthly Recurring Revenue grew to $139 million. Subscription Solutions revenue increased by 21% year on year to $444 million. Merchant Solution’s revenue increased by 35% to $1.3 billion. Gross profit increased by 27% year on year to $835 million. The operating loss for the second quarter of 2023 was $1.6 billion. Shopify had $4.8 billion in cash, cash equivalents, and marketable securities as of June 31st 2023.

Shopify Revenue Statistics

Shopify registered a revenue of $3.2 billion in the first two quarters of 2023.

Shopify generated a total of $5.6 billion in revenue in 2022.

This equates to a growth of 21% as compared to 2021.

Infographic showing Shopify revenue over the years.

Here is the overview of Shopify’s revenue over the years:

Year Revenue 2012 $23.71 Million 2013 $50.25 Million 2014 $105.02 Million 2015 $205.23 Million 2016 $389.33 Million 2017 $673.3 Million 2018 $1.07 Billion 2019 $1.58 Billion 2020 $2.93 Billion 2021 $4.61 Billion 2022 $5.6 Billion 2023 (As of Q2) $3.2 Billion

Subscription Solutions Revenue

All the fees associated with Shopify membership, POS, and sales of applications, themes, and domains fall under this category.

Shopify’s Subscription solution revenue was $826 million in the first two quarters of 2023.

Shopify’s Subscription Solution Revenue was $1.5 billion in complete 2022.

Infographic showing Shopify’s Subscription Solution Revenue over the Years

Here is the overview of Shopify’s Subscription Solution Revenue over the Years:

Year Revenue 2012 $19.2 Million 2013 $38.34 Million 2014 $66.67 Million 2015 $111.98 Million 2016 $188.61 Million 2017 $310.03 Million 2018 $465.00 Million 2019 $642.24 Million 2020 $908.76 Million 2021  $1.34 Billion 2022 $1.5 Billion 2023 (As of Q2) $826 Million

Here Is The Breakdown of Shopify’s Subscription Solution Revenue growth:

Year Growth % 2012 80.98% 2013 76.3% 2014 63.48% 2015 54.56% 2016 48.44% 2017 46.05% 2018 43.46% 2019 40.65% 2020 31.01% 2021  48% 2022 11%

Shopify Merchant Solution Revenue

Payment processing fees, Referral fees, advertising generated revenue & POS hardware sales make up this category.

Shopify’s merchant solution revenue in the first two quarters of 2023 was $2.4 billion.

Infographic showing Shopify’s Merchant Solution Revenue over the years